Owner Milan Veld was already a passionate wine lover for years when he founded Winefield’s Auctioneers. When Milan was working at a leading international auction house, he was surprised that there was no room for wine, besides artworks, watches and jewelry. He thought wine deserved more attention. Milan noticed that the Netherlands was increasingly developing into a wine country. In 2006 Winefield’s Auctioneers hosted its first auction, mainly consisting of input from friends and acquaintances. The first wine specialised auction house in the Netherlands was born.

In addition to the traditional range of old and most exclusive wines, Winefield’s decided to offer a more accessible range throughout the auction. We set up an online platform for live auctions, allowing immediate bidding in order to reach an even larger audience. In this way Winefield’s quickly became the largest wine auction in The Netherlands.

Believing that Singapore would also soon develop into a real wine country, the first steps towards Asia were taken in 2009 and Winefield’s became an international auction house as of that moment. In 2017, we moved to our new location in Watergraafsmeer. Now our office, cellar, course location and auction room can be found under the same roof.